How Euromax Furniture Books Out 6–9 Months of Production With a 1,340% Ad ROI Across 20 Campaigns

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Quick answer: Euromax Furniture, a custom European cabinetry and furniture maker serving the Salt Lake City and Utah Valley area, now runs production at 6–9 months of backlog after Total Domination built and launched a full multi-channel advertising system — AI-powered Google Search campaigns, Meta ads, job-title-targeted LinkedIn ads, brand awareness campaigns, and YouTube video ads — across roughly 20 individual campaigns. The result: leads within the second week, an average deal size of $30,000–$70,000, a 1,340% return on ad spend, and a surge in organic traffic driven by increased brand recognition.

About Euromax Furniture

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Euromax (full-service custom European cabinetry and furniture) is based in Pleasant Grove, Utah, serving Salt Lake City, Salt Lake County, Utah County, Park City, and Heber City. The company designs, manufactures, and installs fully custom cabinetry entirely in-house, combining European craftsmanship with American manufacturing — handling everything from kitchen and bathroom cabinetry to closets and built-ins.

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The Challenge

Custom, high-ticket cabinetry is a long-consideration purchase — clients research extensively, compare multiple providers, and the sales cycle often involves designers, architects, and builders in addition to the homeowner. Reaching all of these audiences with a single advertising channel isn't enough: a business like Euromax needs demand generation across search intent, visual/brand discovery, and B2B-style professional targeting simultaneously — not just one well-optimized channel.

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What We Did

AI-Powered Google Search Campaigns

We built and optimized Google Search advertising using Google's built-in AI campaign types (Smart/Performance Max campaigns), which allocate budget far more efficiently than standard manual campaigns and consistently outperformed traditional search campaign structures for this account.

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Meta Advertising

We designed, configured, and launched a full Meta (Facebook/Instagram) advertising program to reach homeowners actively researching custom cabinetry and renovation projects.

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LinkedIn Ads Targeted by Job Title

Because custom cabinetry sales often run through designers, architects, and builders as well as homeowners, we launched LinkedIn campaigns specifically targeted by job title and industry — reaching the professional audience that influences or makes these purchasing decisions.

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Brand Awareness Campaigns

Separate from direct-response advertising, we ran dedicated brand awareness campaigns to expand Euromax's recognition across its service area — a driver behind the organic traffic growth described below.

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YouTube Video Advertising

We launched video advertising on YouTube to showcase the craftsmanship and design process — a format especially suited to a high-ticket, visually driven product like custom cabinetry.

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Full Analytics and Conversion Tracking

Alongside the campaigns themselves, we set up complete analytics infrastructure and conversion tracking, making every advertising activity measurable — not just traffic, but actual attributed leads and deals.

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Continuous Creative Testing

Across all channels, we ran approximately 20 individual ad campaigns, with regular ad rotation and ongoing testing of new creatives and ad concepts rather than launching once and leaving campaigns static.

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The Results

Total campaigns launched~20 across 5 channels

Time to first leads - Within the second week

Average deal size - 30,000–$70,000

Return on ad spend (ROI)~1,340%

Average CTR3.5–3.8%

Current production backlog 6–9 months

Organic traffic - Significant increase, driven by brand awareness campaigns

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FAQ

Can AI-powered Google campaigns really outperform standard search campaigns for a high-ticket custom product business? Yes. Google's Smart and Performance Max campaign types use machine learning to allocate budget across placements and audiences in real time, which typically produces meaningfully better efficiency than a manually structured campaign — especially for businesses with a defined, high-value conversion event like a custom cabinetry consultation.

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How do you advertise a custom furniture or cabinetry business effectively across multiple channels? The key is matching each channel to a different part of the buying journey: search captures active intent, Meta and YouTube build visual desire and brand recall, LinkedIn reaches the design and building professionals who influence the purchase, and dedicated brand awareness campaigns compound all of it by growing organic recognition over time.

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How long does it take to see results from a multi-channel ad campaign for a high-ticket custom product business? Initial leads can appear within the first two weeks once campaigns are properly structured and tracked, but the full effect — including the organic traffic lift from brand awareness — builds over a longer period as recognition compounds across channels.

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